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Rapper Fat Joe is also a co-founder of Rewind It 10, a new hair and beard coloring line that will be stocked at Sally Beauty.
December 4, 2023
By: Christine Esposito
Editor-in-Chief
Carolyn Aronson—founder of hair care brand It’s A 10—and industry veteran Jeff Aronson have created new Rewind It 10. The new brand launched online on Dec. 1 and will be sold at Sally Beauty US stores and online beginning next month. Rapper Fat Joe is also a co-founder of the brand, which is said to offer “professional-grade Italian color” for consumers to use easily at home. The brand will be launching two lines of products±one for hair and one for facial hair. Each line is sold in four c...
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